Digital Marketing

Eggs for Immunity

Problem

The consumption of eggs was very low during covid-19 and there was a strong need to reverse the consumption pattern

Solution

A nation-wide campaign was launched across social media platforms with the hashtag #EggsForImmunity which stressed how eggs help in boosting immunity. The aim was to successfully reverse the pattern of low consumption.

Approach/Activities

Mascot

Mr. Eggsight was chosen as the mascot, this helped people identify and relate the campaign

Hashtags used

Relevant hashatgs were rolled out such as #EggsForImmunity #EatEggsForImmunity #BuyEggsForImmunity

Hashtags used

Relevant hashatgs were rolled out such as #EggsForImmunity #EatEggsForImmunity #BuyEggsForImmunity

Audience Interaction

A lot of audience participation was encouraged and they were made to interact in various ways

Challenges

There were different kind of interesting challenges and contests held. Viewers were asked to come up with various recipes.

Challenges

There were different kind of interesting challenges and contests held. Viewers were asked to come up with various recipes.

Activities

The viewers were urged to participate by demonstrating the benefits of eggs through the means of songs, videos, posters, doodles etc.

Website

A microsite was also built around the same theme. This helped people access a lot of information and it really took the campaign further by gaining a wide reach.

Website

A microsite was also built around the same theme. This helped people access a lot of information and it really took the campaign further by gaining a wide reach.