

Digital Marketing
Eggs for Immunity

Problem
The consumption of eggs was very low during covid-19 and there was a strong need to reverse the consumption pattern

Solution

A nation-wide campaign was launched across social media platforms with the hashtag #EggsForImmunity which stressed how eggs help in boosting immunity. The aim was to successfully reverse the pattern of low consumption.
Approach/Activities









Media Coverage
Impact

A change was observed in the consumption
pattern of eggs, quite a significant increase

The campaign went viral and there was a
huge impact making it successful
Results

Reach
3MN+

Reach
3MN+

Views
4LAC+

Views
5.2MN+

Views
3.8 LAC+

Media Coverage
50+
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