Spicing Up Spice Kitchen
A Brand Transformation Journey
Spicing Up Spice Kitchen
A Brand Transformation Journey
Problem Statement
Spice Kitchen initially lacked a cohesive brand strategy, impacting its market presence and customer engagement. The brand was not aligned with its business identity, often being mistaken for a restaurant or spice seller.
Solution Approach
We initiated a robust brand strategy, supported by detailed guidelines to steer all creative decisions and ensure alignment with the brand’s core values and vision.
Problem Statement
Spice Kitchen initially lacked a cohesive brand strategy, impacting its market presence and customer engagement. The brand was not aligned with its business identity, often being mistaken for a restaurant or spice seller.
Solution Approach
We initiated a robust brand strategy, supported by detailed guidelines to steer all creative decisions and ensure alignment with the brand’s core values and vision.
deliverables
deliverables
logo ideation & design
after designing seven logos to explore options, we concluded that a minor adjustment to the existing logo was most effective. this decision was backed by user interviews, which confirmed that the original logo already had significant brand recognition
website design & development
after designing seven logos to explore options, we concluded that a minor adjustment to the existing logo was most effective. this decision was backed by user interviews, which confirmed that the original logo already had significant brand recognition
brochure, standee & vehicle design
Instead of a traditional format, we introduced a futuristic concept that portrayed the kitchen of the future, aligning with the innovative vision of Spice Kitchen.
logo ideation & design
after designing seven logos to explore options, we concluded that a minor adjustment to the existing logo was most effective. this decision was backed by user interviews, which confirmed that the original logo already had significant brand recognition
website design & development
after designing seven logos to explore options, we concluded that a minor adjustment to the existing logo was most effective. this decision was backed by user interviews, which confirmed that the original logo already had significant brand recognition
brochure, standee & vehicle design
Instead of a traditional format, we introduced a futuristic concept that portrayed the kitchen of the future, aligning with the innovative vision of Spice Kitchen.
Despite ongoing content iterations from the client, our dynamic approach ensured that the brand remains responsive and adaptive to market feedback
Despite ongoing content iterations from the client, our dynamic approach ensured that the brand remains responsive and adaptive to market feedback
logo options provided to the client
final approved logo
logo options provided to the client
final approved logo
website design
we crafted a website with a focus on Spice kitchen’s primary audience—women. utilizing a taupe color palette, we provided dedicated sections for kitchen and wardrobes, enhancing user experience and brand distinction
website design
we crafted a website with a focus on Spice kitchen’s primary audience—women. utilizing a taupe color palette, we provided dedicated sections for kitchen and wardrobes, enhancing user experience and brand distinction
vehicle design
vehicle design
brochure design
brochure design
standee design
standee design
The strategic rebranding clarified Spice Kitchen’s market identity, significantly enhancing customer engagement and brand loyalty
The strategic rebranding clarified Spice Kitchen’s market identity, significantly enhancing customer engagement and brand loyalty
hear a word from our client
managing director, spice modular pvt ltd
working with onedigistore for our ui/ux design needs has been a pleasure! Their team's professionalism and cooperation were outstanding. they listened to our needs, acted on feedback promptly, and delivered sleek, user-friendly designs. the collaboration was seamless, making the process efficient and enjoyable. highly recommend!
Inspired by Spice Kitchen’s transformation? Let’s start your brand’s revitalization journey today
Inspired by Spice Kitchen’s transformation? Let’s start your brand’s revitalization journey today
working with onedigistore for our ui/ux design needs has been a pleasure! Their team's professionalism and cooperation were outstanding. they listened to our needs, acted on feedback promptly, and delivered sleek, user-friendly designs. the collaboration was seamless, making the process efficient and enjoyable. highly recommend!
hear from our clients
hear a word from our client
Suresh Prabhu, CEO IdeaGroup
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