spicing up spice kitchen
a brand transformation journey
problem statement
spice kitchen was mistaken for a takeaway brand and a spice seller. the brand lacked a cohesive brand strategy, so every touchpoint told a slightly different story and the modular kitchen offering was getting lost.
our approach
we created a robust brand strategy, beginning with clarity on what the business actually sells, followed by clear brand guidelines applied across all touchpoints — logo, website, print and vehicles.
deliverables
logo ideation & design
we explored dozens of routes across the spice, kitchen and modular ideas before landing on a mark that reads as an interior brand, not a food brand.
website design & development
a website that puts modular kitchens and wardrobes front and centre, designed with women as an important audience and a taupe-led palette.
brochure, standee & vehicle design
print and on-road collateral built on the same system, so the brand looks the same in a showroom, on a highway and in a hand.
despite ongoing conversations with the client, our dynamic approach ensured that the brand remains responsive and adaptive to market feedback.
logo options available for the client
website design
website design
modular kitchen and wardrobe sections lead the journey, with a taupe-led palette and photography that shows the product in a real home.
vehicle design
brochure design
standee design
the rebrand successfully clarified spice kitchen's market identity, significantly enhancing customer engagement and brand loyalty.
hear a word from our client
managing director, spice modular
“working with onedigistore for our ui/ux design needs has been a pleasure! their team's professionalism and cooperation were outstanding. they listened to our needs, acted on feedback promptly, and delivered sleek, user-friendly designs. the collaboration was seamless, making the process efficient and enjoyable. highly recommend!
inspired by spice kitchen's transformation? let's start your brand's revitalization journey today