Strategic Insight Saves MSR from a Costly Misstep in Franchising
Strategic Insight Saves MSR from a Costly Misstep in Franchising
Strategic Insight Saves MSR from a Costly Misstep in Franchising
Strategic Insight Saves MSR from a Costly Misstep in Franchising
Problem Statement
MSR faced a pivotal decision about franchising their high-end sound and home automation solutions. Initial enthusiasm for expansion met the harsh realities of market and franchisee preferences, which could have led to diluting their premium brand value in an untested franchise market.
Solution Approach
Through comprehensive audits & interviews, we determined that pursuing a franchise model would not align with MSR’s market position or financial goals. Instead, focusing on partnerships within the home automation sector was recommended to maintain brand prestige and market relevance
Problem Statement
MSR faced a pivotal decision about franchising their high-end sound and home automation solutions. Initial enthusiasm for expansion met the harsh realities of market and franchisee preferences, which could have led to diluting their premium brand value in an untested franchise market.
Solution Approach
Through comprehensive audits & interviews, we determined that pursuing a franchise model would not align with MSR’s market position or financial goals. Instead, focusing on partnerships within the home automation sector was recommended to maintain brand prestige and market relevance
Problem Statement
MSR faced a pivotal decision about franchising their high-end sound and home automation solutions. Initial enthusiasm for expansion met the harsh realities of market and franchisee preferences, which could have led to diluting their premium brand value in an untested franchise market.
Solution Approach
Through comprehensive audits & interviews, we determined that pursuing a franchise model would not align with MSR’s market position or financial goals. Instead, focusing on partnerships within the home automation sector was recommended to maintain brand prestige and market relevance
Problem Statement
MSR faced a pivotal decision about franchising their high-end sound and home automation solutions. Initial enthusiasm for expansion met the harsh realities of market and franchisee preferences, which could have led to diluting their premium brand value in an untested franchise market.
Solution Approach
Through comprehensive audits & interviews, we determined that pursuing a franchise model would not align with MSR’s market position or financial goals. Instead, focusing on partnerships within the home automation sector was recommended to maintain brand prestige and market relevance
documents created for idea validation
overall key insights
Competitor Brand Analysis
Direct Selling Model Responses (User Interviews)
Competitor's Analysis Direct Selling Model
Franchise Model Responses (User Interviews)
Competitor's Analysis of Franchise Model
ICP: End User
Value Prop: End User
Value Prop: Franchise Owner
ICP: Franchise Owner
CEDIA Survey
documents created for idea validation
overall key insights
Competitor Brand Analysis
Direct Selling Model Responses (User Interviews)
Competitor's Analysis Direct Selling Model
Franchise Model Responses (User Interviews)
Competitor's Analysis of Franchise Model
ICP: End User
Value Prop: End User
Value Prop: Franchise Owner
ICP: Franchise Owner
CEDIA Survey
documents created for idea validation
overall key insights
Competitor Brand Analysis
Direct Selling Model Responses (User Interviews)
Competitor's Analysis Direct Selling Model
Franchise Model Responses (User Interviews)
Competitor's Analysis of Franchise Model
ICP: End User
Value Prop: End User
Value Prop: Franchise Owner
ICP: Franchise Owner
CEDIA Survey
documents created for idea validation
overall key insights
Competitor Brand Analysis
Direct Selling Model Responses (User Interviews)
Competitor's Analysis Direct Selling Model
Franchise Model Responses (User Interviews)
Competitor's Analysis of Franchise Model
ICP: End User
Value Prop: End User
Value Prop: Franchise Owner
ICP: Franchise Owner
CEDIA Survey
Solution and Execution
Through comprehensive audits and extensive interviews, we determined that pursuing a franchise model would not align with MSR’s market position or financial goals. Instead, focusing on partnerships within the home automation sector was recommended to maintain brand prestige and market relevance.
Results
By opting against the franchise model, MSR preserved its premium brand integrity and avoided a potential investment loss of 10 Crores. This decision refocused efforts on sustainable business practices that align with market trends and franchisee investment capabilities.
Solution and Execution
Through comprehensive audits and extensive interviews, we determined that pursuing a franchise model would not align with MSR’s market position or financial goals. Instead, focusing on partnerships within the home automation sector was recommended to maintain brand prestige and market relevance.
Results
By opting against the franchise model, MSR preserved its premium brand integrity and avoided a potential investment loss of 10 Crores. This decision refocused efforts on sustainable business practices that align with market trends and franchisee investment capabilities.
Solution and Execution
Through comprehensive audits and extensive interviews, we determined that pursuing a franchise model would not align with MSR’s market position or financial goals. Instead, focusing on partnerships within the home automation sector was recommended to maintain brand prestige and market relevance.
Results
By opting against the franchise model, MSR preserved its premium brand integrity and avoided a potential investment loss of 10 Crores. This decision refocused efforts on sustainable business practices that align with market trends and franchisee investment capabilities.
Solution and Execution
Through comprehensive audits and extensive interviews, we determined that pursuing a franchise model would not align with MSR’s market position or financial goals. Instead, focusing on partnerships within the home automation sector was recommended to maintain brand prestige and market relevance.
Results
By opting against the franchise model, MSR preserved its premium brand integrity and avoided a potential investment loss of 10 Crores. This decision refocused efforts on sustainable business practices that align with market trends and franchisee investment capabilities.
key metrics
50+
audits
30+
interviews
12+
analysis
key metrics
50+
audits
30+
interviews
12+
analysis
landing page design
We designed a sleek, user-focused website for MSR that highlighted their premium offerings and partnership-driven strategy. The design included interactive product showcases and an intuitive navigation flow to enhance user engagement. This approach reinforced MSR’s brand prestige and aligned with their market positioning goals.
landing page design
We designed a sleek, user-focused website for MSR that highlighted their premium offerings and partnership-driven strategy. The design included interactive product showcases and an intuitive navigation flow to enhance user engagement. This approach reinforced MSR’s brand prestige and aligned with their market positioning goals.
landing page design
We designed a sleek, user-focused website for MSR that highlighted their premium offerings and partnership-driven strategy. The design included interactive product showcases and an intuitive navigation flow to enhance user engagement. This approach reinforced MSR’s brand prestige and aligned with their market positioning goals.
landing page design
We designed a sleek, user-focused website for MSR that highlighted their premium offerings and partnership-driven strategy. The design included interactive product showcases and an intuitive navigation flow to enhance user engagement. This approach reinforced MSR’s brand prestige and aligned with their market positioning goals.
ad creatives
ad creatives
ad creatives
social media posts
social media posts
social media posts
Shifting to home automation partnerships led to a 20% market share increase and 35% revenue growth in one year. Collaborations with 8 top brands enhanced MSR’s prestige and market position.
Shifting to home automation partnerships led to a 20% market share increase and 35% revenue growth in one year. Collaborations with 8 top brands enhanced MSR’s prestige and market position.
Shifting to home automation partnerships led to a 20% market share increase and 35% revenue growth in one year. Collaborations with 8 top brands enhanced MSR’s prestige and market position.
Shifting to home automation partnerships led to a 20% market share increase and 35% revenue growth in one year. Collaborations with 8 top brands enhanced MSR’s prestige and market position.
hear a word from our client
managing director, msr
working with onedigistore for our ui/ux design needs has been a pleasure! Their team's professionalism and cooperation were outstanding. they listened to our needs, acted on feedback promptly, and delivered sleek, user-friendly designs. the collaboration was seamless, making the process efficient and enjoyable. highly recommend!
Inspired by Spice Kitchen’s transformation? Let’s start your brand’s revitalization journey today
hear a word from our client
managing director, msr
working with onedigistore for our ui/ux design needs has been a pleasure! Their team's professionalism and cooperation were outstanding. they listened to our needs, acted on feedback promptly, and delivered sleek, user-friendly designs. the collaboration was seamless, making the process efficient and enjoyable. highly recommend!
Inspired by Spice Kitchen’s transformation? Let’s start your brand’s revitalization journey today
working with onedigistore for our ui/ux design needs has been a pleasure! Their team's professionalism and cooperation were outstanding. they listened to our needs, acted on feedback promptly, and delivered sleek, user-friendly designs. the collaboration was seamless, making the process efficient and enjoyable. highly recommend!
managing director, msr
hear a word from our client
working with onedigistore for our ui/ux design needs has been a pleasure! Their team's professionalism and cooperation were outstanding. they listened to our needs, acted on feedback promptly, and delivered sleek, user-friendly designs. the collaboration was seamless, making the process efficient and enjoyable. highly recommend!
managing director, msr
hear a word from our client
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