Branding
Currybuds
Requirements
New spices manufacturing business looking for branding.
They wanted to create a brand which resonates with local Indian audience
as well other parts of asian countries
What did we do for them?
Brand name approach
Identity
The first stage in any brand naming engagement is to understand who you are, why you exists, your mission, your vision, your values and above all what you want people to think about you
Purpose
The sole purpose of the brand name is to tell a story about your company, products and more importantly your values. The name needs to be memorable, short, simple and easy to pronounce
Target Audience
While defining your brand name, you need to keep in mind your target audience as they need to resonate with the brand name so that they are not just your customers but passionate fans
Product Portfolio
We often don’t consider the product roadmap in terms of diversification, the brand name should ensure that the name you choose should resonate with all your products and service
Identity
The first stage in any brand naming engagement is to understand who you are, why you exists, your mission, your vision, your values and above all what you want people to think about you
Purpose
The sole purpose of the brand name is to tell a story about your company, products and more importantly your values. The name needs to be memorable, short, simple and easy to pronounce
Target Audience
While defining your brand name, you need to keep in mind your target audience as they need to resonate with the brand name so that they are not just your customers but passionate fans
Product Portfolio
We often don’t consider the product roadmap in terms of diversification, the brand name should ensure that the name you choose should resonate with all your products and services
How did we come up
with the final name?
Currybuds
Logo designing
Brand colors & Typography
Website approach
Single page to create brand awareness
Product packaging
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