CasaGranda

The Requirment

The requirement was to redesign the entire website, give it a fresh look, and more importantly categorize their brand and products into a more meaningful proposition

Casa Granda is a furniture brand selling luxury italian furniture. The current website was not user friendly and did not convey the message to its target audience.

Solution

We took a holistic approach and redesigned their website which clearly spells out their collection from multiple luxurious Italian brands and developed simple and clean navigation to browse between brands and product lines.

Mobile version

What we did for them

Website
Design

01.

The challenge was to consolidate multiple product lines from a variety of brands and provide an seamless experience to browse the collection all at once

Website
development

02.

The re-development was done keeping in mind the dynamic content which changes as new product lines are launched and a robust cms was required to keep up with the pac

Social media
branding

03.

The objective was clear i.e. to create brand awareness to the target audience and showcase the latest product line that are launched regularly

Design to suit all devices

Anytime. Anywhere. Any device.

We took a mobile first approach and ensured the content fits well on all devices as the target audience is not just the end consumer but those interior designers and architects

Approach/Activities

Strong hero
banners

Since casagranda deals with multiple international brands so it was imperative to use strong hero banners to provide a statement about every product line

Dedicated brand
navigation section

Multiple international brands meant the website needed to provide individual space to all the brands and product lines when the user navigates through the menu and other call to actions

Catalog
downloading

The home needed to reflect their entire collection of product lines so we took the approach of consolidating the content by brand and product lines so this way the user gets the best of both worlds

Catalog
downloading

The home needed to reflect their entire collection of product lines so we took the approach of consolidating the content by brand and product lines so this way the user gets the best of both worlds

Clean and simple layout
to showcase collection

Since it’s luxury Italian furniture reseller, we wanted the look and feel of the website to be more like a virtual showroom rather than too much theoretical content

Social media branding

How we built their
social media presence

It was to be done from scratch as there was little to no presence . The content is created based on the product lines which inspires, educates and emphasizes with the target audience.